WASHINGTON REDSKINS ENDZONE
OVERVIEW:
The Redskins & Pepsi® team up for takeover of the Redskins West Endzone at FedEx Field. Following a type based visual system, each element is made up of a unique type pattern consisting of Redskins team, city and fan jargon, as well as football and D.C. related iconography. There were over 30 designs that were created that can be found throughout the stadium on everything from large wall murals, structural pillars, external signage, bar wraps, custom drink menu and beverages, and more.
Agency: Tracylocke
Role: Art Direction, Design
Client: Pepsi/Washington Redskins
Creative Direction: John Harding
